I was told once that the horse world polarises people; that I would see the best and the worst of humanity within it. That has been so true. On the whole I have seen far more good than bad. I have been lucky and, where necessary, I have been ruthlessly selective. My advice to people entering the industry – find the good people, walk away from the wrong ones quickly and keep putting the horses first.
The creation of Dressage Perspectives arose from a conversation with a group of friends. One of the issues we discussed was the trend towards celebrity riders and the need for riders to represent themselves, or be represented professionally, in a more aggressive way than ever before. To consumers of publicity it is easy to imagine that it just happens, as a natural consequence of having talent or being in some way interesting. Of course this is not so. How does an article usually end up on the pages of a magazine, digital or otherwise? For that you must explore the synergy between Public Relations and Journalism. The mechanics of that process might shock some people; for me it just invokes a wary cynicism. Too much hinges on what riders win, which studs they ride for and the market value of the bloodstock that carries them to victory. The commercial wheels of the industry have to turn, I guess, but there is far more to the horse world than that. There are so many really wonderful people out there. My mission is to discover the inspiring teachers, the small-scale horse breeders so passionate about what they do that they operate for decades at break-even point, and the riders who, win or lose, plainly adore their horses. Those are the kind of people I want to write about.
There are those who would have us believe that media will only appeal if it is seamlessly slick and relentlessly aspirational, that the attention span of our audience is currently around a nanosecond, and that all we merit is the victory of style over substance. I disagree and this is why. Equestrians might enjoy escapism as much as anyone but the reality we inhabit is bounded by mud, love, discomfort and joy. Our best friends tread on our feet and sneeze all over our clean clothes. We struggle to forge careers that make no sense to our friends, families and bank managers. We have to be tenacious if we are in it for the long haul. Our stock can rise and drop with the state of an animal’s health. Oblivion is always beckoning. There are those around us who only love a rising star, those who want your style to cover for their lack of substance. Those people will be gone quicker than a rat up a drain if your luck turns for the worse. Knowing this, it is vital to identify and cherish the people who will still be around, those sponsors who will stick with you through a dry spell, owners who will say no to those who covet your rides, pupils who are there for what you know and not who you know. One of the more valid measures of success in our careers is the relationships we build and sustain.
A lady I know once said to me ‘it is all about bred by, ridden by, trained by and owned by’. Initially I shrugged off her cynical take on an industry I thought I knew better than she did. But, in a way, I must admit she was bang on the money, she identified exactly where the money is to be found. She was very wide of the mark when it comes to finding happiness, friendship, decency and humour though. I suppose that in life you find what you go looking for. I have found kindred spirits, equine and human, in the most wonderful and unlikely places. For me this world (not just the horse world) is all about the connections we make with other creatures. The connections between teachers, pupils, friends, mentors, grooms, owners, sponsors and above all that between the horse and its rider; these are the fabric of our world. It is those strands of connection I want to explore.
This Featured Riders series is an opportunity for me to talk to those riders who I think deserve to be talked about for all the right reasons. So far this year I have had the absolute pleasure to meet with Rowan Crosby and Alison Kenward, both of whom are true horsewomen with fascinating stories to tell. I am currently trying to do those stories justice as I write about them. We never know who will turn out to have a positive influence in our lives, however great or small. The more we connect with others and find common ground, the better our own lives and our horses’ lives will be. Sharing our stories and finding inspiration in one another is something I really believe is important. I hope that this new dimension to Dressage Perspectives is something that proves insightful and enriching!